Originally specializing in survey equipment repair, Fred Leupold and his brother-in-law Adam Voepel began the company as Leupold Voelpel. The first innovative product was a water level recorder followed by several other revolutionary pieces of equipment. This includes the Telemark water recorder, which was patented in 1939 and could transmit water level monitoring via the telephone.īy 1942 the company was changed to its present form, Leupold & Stevens. Under the Leupold name, products included surveying equipment, rifle scopes, and related products. Water monitoring instrumentation would be marketed under the Stevens brand. It was after World War II that Marcus Leupold missed a shot at a deer due to his scope fogging up. “Hell, I could make a better scope than this!” He is reported to have claimed, as the deer made its escape. This was a major turning point for Leupold & Stevens. The Duplex Reticle was created by Leupold in 1962 and is still used in most rifle scopes to this day. With this success, by 1979, Leupold scopes were generating twice the total revenue of Stevens Instruments. Sales of $100 million were reached by the Leupold company in 1996, and by 1998 the water monitoring portion was separated. In 2008, Leupold & Stevens purchased Redfield Optics, including its brand name and intellectual property rights. Today Leupold & Stevens, Inc.’s headquarters is located in Beaverton, Oregon, U.S.A. It employees approximately 700 team members. In 2014 Leupold was named the most popular scope manufacturer for both high power and high power hunter competition by the NRA National Championship equipment survey. Today, Leupold currently produces telescopic sights, red dot sights, binoculars, rangefinders, spotting scopes, and eyewear. This is in addition to scope mounts, apparel, and accessories. Contracts are also held with elite units of the U.S.
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